In his theory, Reiss stated that there are 16 vital motives that guide human behavior, and he stated that behaviors emerge as a combination of these motives. These motives express universal, innate and consequential needs. Each requirement should be understood as a sequence going from very weak to very strong. Somewhere in this series, each individual has a unique "happiness point" (Fuchs & Huber, 2005). The Reiss profile reveals the basic goals and values of the person and provides that person with a comprehensive understanding of himself.
Power-Power Motive: People who feel a strong desire for power are often ambitious and performance-oriented. They have strong wills and stable structures. They take responsibility. When they can manage and influence others in line with their own ideas, they experience visibly happiness and pleasure. They will do anything to stay “at the wheel”, whether in their private or business life. The desire for power also expresses itself with the desire for success. The desire to be successful is fed by the power motive.
Independence Motive: It expresses the desire for autonomy. When satisfied, he feels the bliss and joy of personal freedom, while on the contrary, he feels dependent. They want to get through things without the help of another person. They are reluctant to work in teams and collaborate with others. They do not like to rely on or depend on others. They react to being offered advice. Their efforts should be based on their own ideas and abilities.
Curiosity: It refers to general efforts to learn something. The desire to learn and know something about the world or about themselves is one of the greatest pleasures of life for people with a strong sense of curiosity. Curiosity can manifest as a fondness for travel, or it can be expressed in intellectual needs such as reading, writing, or thinking.
Acceptance Motive: It is a person's desire for self-evaluation and acceptance. The higher ones show a needy, non-aggressive, and soft manner and are sensitive to any criticism, rejection, or error. Low-needs people can easily cope with criticism, rejection, and making mistakes. People with a strong sense of acceptance are often insecure and sometimes timid in public. Especially their sensitivity to social rejection makes them self-conscious. They avoid being rejected and disapproved.
Order Motive: It is the desire to organize events. When this desire is satisfied, it gives the person a sense of security, but on the contrary, it creates a feeling of insecurity as everything seems out of control, complicated and threatening. While order primarily expresses the desire to plan and categorize everything, it also expresses the desire for cleanliness secondarily. People with strong order motives shy away from all kinds of change and gain a sense of stability and control with the structures they create. They pay attention to details and trivial matters, especially rituals. In this context, their behavior can also take on the quality of apprehension from time to time. Conversely, those with low orderliness seek flexibility in their lives and work. They are open-minded to all kinds of new and unexpected issues.
Accumulation and Saving Motivation: It expresses the desire to accumulate everything. When this need is satisfied, one feels protected and prepared. People with a strong need to save often “save up everything” and are cautious about money matters. For many, they are called stingy. Any waste, whether in money or possessions, is terrible for them. Low-needs, on the other hand, are generous to themselves and others. These behaviors are sometimes considered a luxury. Many of them are extravagant.
Honor: When this need is satisfied, one experiences the pleasure of being faithful. If he is not satisfied, he will feel guilty and filled with shame. Honor is about traditional principles. People with a strong sense of dignity focus their attention more on their character and moral principles. They want to stay honest. Those who are in the opposite situation do not care much about whether an issue is moral or not. Above all, they care about their own benefits. It expresses her desire to remain faithful. Especially against family or parents. People with a strong need for dignity tend to place high value on ethnic traditions or patriotism and stick to those values. They place a high value on task and task fulfillment and often have a great deal of self-discipline. People with a weak sense of honor act rationally and goal-oriented in terms of goals. Therefore, they find it right to do everything in order to fulfill an important task.
Idealism Motive: If this need is satisfied, one feels as "equal among equals". Otherwise, he thinks he has been treated unfairly. People with intense idealism are often members of humanitarian groups, associations, and organizations that do charitable work. Those with low idealism are not very interested in social developments, on the contrary, they are directed towards their own immediate circle of friends or acquaintances. They are also described as “realists”, believing that injustice is a part of life and that this situation cannot be changed much. Strong idealists tend to make a certain sacrifice for their ideals and are willing to take great personal risks or even die for their cause.
Relationship Motive: When this need is satisfied, one feels joy. If not, he feels lonely. This motive underlies all movements that exist between people. People with strong relationship orientations spend a lot of time with other people and often behave in a dialogical and socially competent manner. People with low relationship needs usually enjoy being alone, but they don't necessarily have to be shy. This is just an indication that they are happier when they live in peace and harmony with themselves.
Family Motivation: It expresses the desire of people to raise their own children. When this need is satisfied, one experiences the joy of parental love. Otherwise, he will be restless and not at peace with himself. One's desire for a family motivates people to spend more time with their own children and often put their needs ahead of their own. “Family people” are very attached to their children. However, people with weak family orientations do not want children for themselves. Some are even very unhappy with their parental role and therefore leave their families.
Social Status-Career Motive: It expresses the desire to attract attention and gain prestige. When this need is satisfied, a person feels important and meaningful. Even if his need is not satisfied, he thinks that it is not taken into account. This motive underlies the desire for social standing and wealth, and sometimes for fame and acceptance. People with a high status motive strive to make a special impression with their prestigious existence. Conversely, those with low needs are modest. They are indifferent to symbols of wealth and status and do not make much of an effort to obtain them.
Vengeance Motive: It refers to efforts to win, or at least to "get even" with others. When this need is satisfied, one feels validated or regained. Otherwise, only anger and anger are heard. The motive for revenge is primarily of an aggressive nature. When they think they have been treated wrongly, their blood boils with anger and resentment. They are mostly difficult people. Prominent revenge types are aggressive and prone to sudden outbursts of anger. However, in a measured situation, it is seen that it also fosters a "healthy" competitive behavior. It also promotes competition and competition with others. Competition is, in a sense, the peaceful way to succeed and be accepted. People with weak vengeance display a kind, amiable and peaceful behavior.
Eating Motive: It means consuming food items. When this need is satisfied, a person feels "full" not only physically but also psychologically. If not satisfied, "hunger" is felt in this second meaning as well. People with a strong urge to eat have a large appetite and often think about eating. On the other hand, those with low motivation are not very fond of food and are very picky people. It can be said that the motivation to eat expresses more than just a biological need. Those who are fond of food spend most of their time, thought, and effort on matters related to the narrow and broad meanings of eating.
Bodily Activity Motive: It refers to all kinds of activities for people to use their muscles. When this need is satisfied, one feels "alive". Otherwise, he will be restless. This motive directs people to physical and above all sportive activities. They have a characteristically active lifestyle. Meanwhile, they also pay attention to how sporty others are. People in the opposite position seem to have completely lost the joy of acting. They scrupulously avoid everything related to physical activities, they do not want to have to move unnecessarily.
The Motive of Peace: It expresses the desire for emotional peace. When this need is satisfied, a person feels secure. Otherwise, it will be timid. This motive makes people cautious. Thus, anxieties, fears and pains are prevented or overcome. People with a strong need for peace quickly react timidly. They become very anxious and can hardly bear the pain. It basically refers to the human's sensitivity to fear. On the other side, we see the tough, the brave and the adventurous. They don't want to avoid stress, they take risks, and they actually perform only in "pressure" situations. This vital instinct also determines how much tolerance a person has for fear, stress and pain.
