{"id":23312,"date":"2016-11-11T16:44:38","date_gmt":"2016-11-11T14:44:38","guid":{"rendered":"http:\/\/www.ozdeyis.net\/?p=22447"},"modified":"2026-09-21T14:32:00","modified_gmt":"2026-09-21T14:32:00","slug":"mukemmel-fikirlere-sahip-olmak-onlari-satamadiginiz-surece-ise-yaramaz-john-hegarty","status":"publish","type":"post","link":"https:\/\/e-motivasyon.net\/en\/mukemmel-fikirlere-sahip-olmak-onlari-satamadiginiz-surece-ise-yaramaz-john-hegarty.html","title":{"rendered":"\u201cHaving great ideas doesn&#039;t work unless you can sell them.\u201d John Hegarty"},"content":{"rendered":"<h3 style=\"text-align: center;\"><strong><em>\u201cHaving great ideas doesn&#039;t work unless you can sell them.\u201d John Hegarty<\/em><\/strong><\/h3>\n<p class=\"isSelectedEnd\">John Hegarty\u2019nin bu s\u00f6z\u00fc, iyi bir fikrin tek ba\u015f\u0131na ba\u015far\u0131 getirmeye yetmeyece\u011fini anlat\u0131r. Bir \u00fcr\u00fcn, hizmet, proje ya da giri\u015fim i\u00e7in <strong>yarat\u0131c\u0131l\u0131k kadar, o fikrin de\u011ferini ba\u015fkalar\u0131na anlatabilmek de \u00f6nemlidir.<\/strong> \u00c7\u00fcnk\u00fc en parlak fikir bile anla\u015f\u0131lmad\u0131\u011f\u0131nda, ihtiya\u00e7 duyulan ki\u015fiye ula\u015fmad\u0131\u011f\u0131nda veya insanlarda bir kar\u015f\u0131l\u0131k olu\u015fturmad\u0131\u011f\u0131nda hayata ge\u00e7emez. Hegarty\u2019nin reklamc\u0131l\u0131k kariyerindeki yakla\u015f\u0131m\u0131 da yarat\u0131c\u0131 fikrin yaln\u0131zca \u00f6zg\u00fcn olmas\u0131n\u0131 de\u011fil, insanlarla ba\u011f kurmas\u0131n\u0131 \u00f6nemser. Bu nedenle fikir \u00fcretmek i\u015fin ba\u015flang\u0131c\u0131d\u0131r; onu sadele\u015ftirmek, do\u011fru ki\u015fiye ula\u015ft\u0131rmak ve neden de\u011ferli oldu\u011funu g\u00f6stermek ise fikri ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fcren s\u00fcre\u00e7tir.<\/p>\n<p class=\"isSelectedEnd\">Bu s\u00f6zden g\u00fcnl\u00fck hayat\u0131m\u0131za ta\u015f\u0131yabilece\u011fimiz tek bir pratik \u00f6neri \u015fudur: <strong>Akl\u0131n\u0131zdaki \u00f6nemli bir fikri, onu hi\u00e7 bilmeyen birine iki c\u00fcmleyle anlatmaya \u00e7al\u0131\u015f\u0131n.<\/strong> E\u011fer bunu yapam\u0131yorsan\u0131z fikriniz k\u00f6t\u00fc oldu\u011fu i\u00e7in de\u011fil, hen\u00fcz yeterince berrakla\u015fmad\u0131\u011f\u0131 i\u00e7in olabilir. Ne yapt\u0131\u011f\u0131n\u0131z\u0131, kimin hangi sorununu \u00e7\u00f6zd\u00fc\u011f\u00fcn\u00fc ve neden \u00f6nemli oldu\u011funu sadele\u015ftirin. Bir giri\u015fim fikriniz, yeni bir proje \u00f6neriniz veya \u00e7evrenize sunmak istedi\u011finiz bir d\u00fc\u015f\u00fcnceniz varsa \u00f6nce karma\u015f\u0131k ayr\u0131nt\u0131lar\u0131 bir kenara b\u0131rak\u0131p \u00f6z\u00fcn\u00fc anlatmay\u0131 deneyin. <strong>Bir fikri satmak yaln\u0131zca ticari anlamda sat\u0131\u015f yapmak de\u011fildir; ba\u015fkalar\u0131n\u0131n o fikrin de\u011ferini g\u00f6rebilmesini sa\u011flamakt\u0131r.<\/strong><\/p>\n<p>\u00d6rne\u011fin yeni bir e\u011fitim program\u0131 haz\u0131rlad\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcnelim. \u0130\u00e7eri\u011finiz son derece g\u00fc\u00e7l\u00fc, y\u00f6nteminiz \u00f6zg\u00fcn ve kat\u0131l\u0131mc\u0131lara ger\u00e7ekten fayda sa\u011flayabilecek bir \u00e7al\u0131\u015fma ortaya koymu\u015f olabilirsiniz. Fakat program\u0131 yaln\u0131zca \u00f6zelliklerini s\u0131ralayarak anlat\u0131rsan\u0131z, kar\u015f\u0131n\u0131zdaki ki\u015fi bunun kendisi i\u00e7in neden \u00f6nemli oldu\u011funu g\u00f6remeyebilir. Buna kar\u015f\u0131l\u0131k \u201cBu program, \u015fu sorunu ya\u015fayan insanlar\u0131n \u015fu sonucu elde etmesine yard\u0131mc\u0131 oluyor.\u201d diyebildi\u011finizde fikir somutla\u015f\u0131r ve de\u011fer kazanmaya ba\u015flar. John Hegarty\u2019nin kurucular\u0131ndan oldu\u011fu Bartle Bogle Hegarty (BBH), Levi\u2019s ve Audi gibi markalar i\u00e7in haf\u0131zalarda yer eden kampanyalarla yarat\u0131c\u0131 fikrin g\u00fc\u00e7l\u00fc bir ileti\u015fimle nas\u0131l kar\u015f\u0131l\u0131k bulabilece\u011fini g\u00f6steren \u00f6rneklerden biridir. <strong><em>\u00c7\u00fcnk\u00fc iyi bir fikir yaln\u0131zca zihnimizde g\u00fczel g\u00f6r\u00fcnmek i\u00e7in de\u011fil, d\u00fcnyaya \u00e7\u0131kt\u0131\u011f\u0131nda bir kar\u015f\u0131l\u0131k bulmak i\u00e7in vard\u0131r.<\/em><\/strong><\/p>\n<hr \/>\n<h3>John Hegarty Kimdir?<\/h3>\n<p>John Hegarty (1944-) \u0130ngiliz reklamc\u0131, yarat\u0131c\u0131 y\u00f6netici ve giri\u015fimcidir. Reklamc\u0131l\u0131k kariyerine 1960\u2019l\u0131 y\u0131llarda ba\u015flayan Hegarty, 1973\u2019te TBWA\u2019n\u0131n Londra ofisinin kurulu\u015funda rol alm\u0131\u015f, 1982 y\u0131l\u0131nda John Bartle ve Nigel Bogle ile birlikte Bartle Bogle Hegarty\u2019yi (BBH) kurmu\u015ftur. Levi\u2019s ve Audi gibi markalar i\u00e7in haz\u0131rlanan yarat\u0131c\u0131 kampanyalarla uluslararas\u0131 reklamc\u0131l\u0131k d\u00fcnyas\u0131nda tan\u0131nm\u0131\u015f; D&amp;AD President\u2019s Award ve International Clio Award gibi \u00f6nemli \u00f6d\u00fcllere lay\u0131k g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. 2007 y\u0131l\u0131nda reklamc\u0131l\u0131k ve yarat\u0131c\u0131 end\u00fcstrilere katk\u0131lar\u0131 nedeniyle \u015f\u00f6valyelik unvan\u0131 alan Hegarty, yarat\u0131c\u0131l\u0131k \u00fczerine kitaplar da kaleme alm\u0131\u015ft\u0131r.<\/p>\n<hr \/>\n<blockquote class=\"wp-embedded-content\" data-secret=\"6Uq5yhnM6v\"><p><a href=\"https:\/\/e-motivasyon.net\/en\/girisimci-ve-girisimcilik-uzerine-sozler.html\/\">Quotations on the Entrepreneur and Entrepreneurship<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cGiri\u015fimci ve Giri\u015fimcilik \u00dczerine \u00d6zl\u00fc S\u00f6zler\u201d \u2014 E-Motivasyon\" src=\"https:\/\/e-motivasyon.net\/girisimci-ve-girisimcilik-uzerine-sozler.html\/embed#?secret=THw4UtgDyB#?secret=6Uq5yhnM6v\" data-secret=\"6Uq5yhnM6v\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Wv0aGXl6zD\"><p><a href=\"https:\/\/e-motivasyon.net\/en\/zenginlik-ve-parayla-ilgili-ozlu-sozler-ve-ozdeyisler.html\/\">Zenginlik ve Para \u0130le \u0130lgili \u00d6zl\u00fc S\u00f6zler<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cZenginlik ve Para \u0130le \u0130lgili \u00d6zl\u00fc S\u00f6zler\u201d \u2014 E-Motivasyon\" src=\"https:\/\/e-motivasyon.net\/zenginlik-ve-parayla-ilgili-ozlu-sozler-ve-ozdeyisler.html\/embed#?secret=6y5k5pa2L3#?secret=Wv0aGXl6zD\" data-secret=\"Wv0aGXl6zD\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&#8220;M\u00fckemmel fikirlere sahip olmak, onlar\u0131 satamad\u0131\u011f\u0131n\u0131z s\u00fcrece i\u015fe yaramaz.&#8221; John Hegarty John Hegarty\u2019nin bu s\u00f6z\u00fc, iyi [&hellip;]<\/p>\n","protected":false},"author":13786,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[562,560,575],"tags":[2295],"class_list":["post-23312","post","type-post","status-publish","format-standard","hentry","category-farkli-dusunmek-uzerine-sozler","category-girisimcilik-sozleri","category-zenginlik-ve-para-sozleri","tag-john-hegarty-ozlu-sozleri"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;M\u00fckemmel fikirlere sahip olmak, onlar\u0131 satamad\u0131\u011f\u0131n\u0131z s\u00fcrece i\u015fe yaramaz.&quot; 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