A salesman is sent by his company to an island to sell shoes. When the man arrived on the island, he saw that no one was wearing shoes there. The man returns sadly and tells his boss that no one on the island wears shoes. Another vendor is then sent to the same island. When the man sees everyone walking barefoot, he sends the following message to his company: “No one wears shoes here. Great place to sell!” This second seller sold 10000 pairs of shoes in a short time. A different perspective changed everything.